CBS has targeted the Oct. 2 game between Alabama and Florida at newly expanded Bryant-Denny Stadium as its prime-time telecast for the 2010 football season.
The Crimson Tide and Gators have not met during the regular season since 2006 but have collided the past two years in the Southeastern Conference championship game. Alabama won last year's meeting 32-13 and then defeated Texas in the BCS championship game, after Florida won the '08 encounter 31-20 before beating Oklahoma for the BCS crown.
"How do you argue with that?" CBS executive vice president Mike Aresco said Thursday. "It's developed into the rivalry du jour. It's clearly now the biggest game, and this is almost like a rubber match, although they may end up playing again in Atlanta."
Continue reading at the Chattanooga Times Free Press.
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